# Osama Elemary — Museum Strategy Consultant

> Osama Elemary (أسامة العمري) is a bilingual (Arabic/English) museum strategy
> consultant and heritage interpretation expert with 16 years of experience across
> Riyadh, Cairo, and Vancouver. He advises governments, foundations, and national
> cultural institutions — including Vision 2030 cultural projects in Saudi Arabia —
> and writes for the public record as a columnist at the Calgary Herald and
> Vancouver Sun. He is the author of 15+ published works.

## Expertise
- Museum content & narrative strategy
- Heritage interpretation and feasibility studies
- Cultural strategy advisory for governments and institutions
- Exhibition curation and procurement/tender development
- Gulf (GCC) and Canadian cultural sectors; Vision 2030 cultural projects
- Keynote speaking for cultural sector events and academic conferences

## Services
- **Museum Strategy & Institutional Visioning** — governance design, audience strategy, digital transformation roadmaps, and change management for museums at every scale.
- **Heritage Interpretation & Training** — immersive workshops equipping museum staff with tools to connect visitors with meaning (AHI/NAI standards).
- **Keynote Speaking** — thought-provoking talks for conferences, symposia, and leadership retreats in Arabic or English.
- **Exhibition & Interpretive Planning** — comprehensive planning for new exhibitions, museum expansions, or full institutional reorientation.
- **Content & Label Review** — expert review of exhibition content, labels, digital guides, and interpretive materials for clarity, inclusivity, and cultural accuracy.
- **Narrative Architecture** — defining institutional voice, core narratives, thematic frameworks, and content strategy across all channels.
- **Strategic Audit** — independent, evidence-based assessment benchmarking against sector best practice.

## Selected clients & sectors
Governments and ministries of culture, national museums, heritage foundations,
cultural destination developers, academic institutions, Vision 2030 projects.

## Publications & Media
Author of 15+ books and essays on museum strategy, heritage interpretation, and cultural policy.
Columnist: Calgary Herald, Vancouver Sun, The Globe and Mail, Edmonton Journal.
Member: ICOM Canada (International Council of Museums).

## Selected Articles & Columns
- "FIFA World Cup 2034: How Can Saudi Arabia Win the 'Cultural World Cup' Before Kick-Off?"
- "Why Are Saudi Museums Losing SAR 2.4 Billion Annually? The Museum ROI Revolution"
- "Beyond the Exhibition: How Immersive Technologies Are Creating a New Cultural Language for Museums in the Kingdom"
- "Alberta's next billion-dollar engine isn't oil — it's culture"
- "Two million people chose Calgary: Now let's make sure the city chooses them back"
- "If diversity is done properly, it doesn't divide us"
- "Canada allowing the brains of so many of its skilled immigrants to go to waste"
- "Vancouver is a beautiful city, but its people can't afford to love it anymore"
- "What's really made the world fall for Vancouver during the World Cup?"

## Selected Books
- *One Nation* (أمة واحدة)
- *Don't Tell Anyone*
- *In Which Room Are You In?*
- *Behind the Walls*
- *The Moon Face*
- *A Verse Shook Me*
- *And You Are Among Them*

## Key pages
- [Home](https://www.osamaelemary.net/): services, books, case studies, testimonials, contact
- [Work With Me](https://www.osamaelemary.net/work-with-me.html): keynote speaking, consulting engagements, courses, partnerships
- [Knowledge Library](https://www.osamaelemary.net/downloads.html): free frameworks, tools, and research for museum practitioners
- [Published Articles](https://www.osamaelemary.net/articles.html): essays and columns on museum strategy and cultural policy
- [Blog / Insights](https://www.osamaelemary.net/blog.html): bilingual essays on museum strategy and heritage interpretation
- Contact: via the form at https://www.osamaelemary.net/#contact

## Languages
Arabic and English (native-level professional work in both).