Two markets.
One practice.

Osama Elemary is a Canadian museum strategy consultant of Egyptian origin, based between Riyadh, Calgary, and Cairo for 16 years. He helps governments, ministries, and cultural institutions turn heritage into strategy and real visitor experience.

The difference is fundamental, not cosmetic: a tourism destination consultant asks "how do we attract more visitors to this city or region?" — broad geographic marketing. A museum strategy consultant asks a different question entirely: "what story does this specific institution tell, and what keeps a visitor's attention once they're inside?" — work on content, narrative, and the exhibition experience itself. Osama Elemary works in the second domain: museum strategy, heritage interpretation, and visitor-experience design inside the institution — not general destination promotion.

Osama Elemary offers four interconnected services: strategic consulting for museums and cultural institutions, heritage interpretation and museum narrative development, training and keynote speaking, and writing — as a published author whose narrative craft directly informs his consulting work.

Yes, Osama Elemary delivers keynote talks and training sessions for cultural institutions and decision-makers on museum strategy and heritage interpretation, drawing on 16 years of practical experience across Canada and Saudi Arabia.

Yes, Osama Elemary is the author of 11 published and forthcoming books in Arabic and English spanning cultural ideas, storytelling, and knowledge. This narrative craft directly underpins the museum storytelling and visitor experience he designs for clients.

You can reach Osama Elemary directly through the contact form on this site; every enquiry is personally reviewed with a response within 48 hours.